AHLAN WASAHLAN : INTRODUCTION FOR STRATEGIC MANAGEMENT SUBJECT

In the name of Allah the Most Gracious and the Most Merciful….

Assalamualaikum w.b.t

Alhamdulillah, still life in the earth today. Thanks Allah. But need to manage time properly and efficiently.

The topic that I learnt in the lecture today is "The Nature of Strategic Management" and "The Business Vision and Mission". These topics I can classified as a introduction for this subject. So, no problem to understand these topics today. Alhamdulillah.

Strategic management is the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.

Usually, Strategic management is used synonymous with the term strategic planning. A Strategic Plan is company’s game plan. It’s results from tough managerial choices among numerous good alternatives, and it signals commitment to specific markets, policies, procedures, and operations. There are three stages of Strategic Management :

Stages of Strategic Management

The second topic is about the business vision and mission.

When someone want to run a business, he needs to put a vision and mission of business first. It because it will determine our business in the future and it be a benchmark for an organization. So when we have vision and mission, it will be easy for us to achieve it.

This second week is my first tutorial class. Firstly I want introduce my tutor. Her name is Siti Nurulhuda Nordin. So, we called her madam Huda. I'm proud of her because she has many experience like miss Ummi. In the class, I learnt about Strategic Management. What’s interesting after the class I gain some knowledge.

Have you been shopping? Almost of you will answer YES right? Where your choose to shopping? TECSO? GIANT? MYDIN? JUSCO? Or others? Now I want talk about strategic management in TESCO.

TESCO Hypermarket

What do you look first the product at the entrance? Milo? Maggi? Nescafe? Every month the product at the entrance will be change.

Entrance TESCO

From the picture above, we can see the product be at the entrance is Pampers (if I not mistaken). It’s mean the Pampers company pay high to TESCO.

Arrangement products play an important role

A products on the shelves in the upper and lower pay cheaper than products in the middle. The higher company pay to TESCO, your product will be at strategic place.

TESCO Flyers

The cost of flyers that you get from TESCO actually incurred by owner of product. It requires a large of capital to enter in TESCO hypermarket. That’s why SME product rare in TESCO.