IS IT ME?

In the name of Allah the Most Gracious and the Most Merciful….

Assalamualaikum w.b.t

Hoorayy! Hooray! Midsem break will arrive this weekend! But...... I’m sad because I lack of my budget so, I cannot return  my sweet home, Terengganu. Two weeks ago, I have just returned my home for Eid Adha. 

So, I decided to spend my holidays in Malacca, my brother home with his daughter. Not forget a lot of assignment will accompany me. Huhu… I need rewrite and update my blog because my lecturer said that half of her students write notes in the blog.  Is it me? ^-^

This week, I learnt about "Strategies For Competing In Internal Market". In this topic, we can know why companies decide to enter foreign markets. There are five major reasons that are to gain access to new customers, to achieve lower costs through economies of scale, experiences, and increased purchasing power, to further exploit its core competencies, to gain access to resources and capabilities located in foreign market and to spread its business risks across a wider market base.

Apart from that, the owners should consider other factor to enter foreign market such as tax rates, inflation rates, different government policies, differences in buyer tastes and preferences and etc. Owners can choose an option for entering and competing in internal markets whether through export strategies, licensing strategies, franchising strategies, foreign subsidiary strategies or alliance and joint venture strategies. In competing internationally, there are three main strategic approaches that are used. First is Multidomestic Strategy- Think Local, Act Local. Second is Global Strategy- Think Global, Act Global and third is Transnational Strategy- Think Global, Act local.

During the tutorial class, we continue discusses the case study of Digital Age: Shall I tag along? We use the method of SWOT and TOWS analysis. After midsemester break, Madam Huda will continue new case study: Piping hot dogs. Actually I absent the tutorial class because my health in not good condition. So I get the information from my friend.

In conclusion, I need to cover the topic that I lag and be more prepared before the class.

Thanks for reading!